Explore your workout style with L’URV s latest sports-luxe collection – HORIZON. Expect dusted tie-dye and earthy hues, leatherette finishes and abstract animal prints – feminine pieces with a wild and adventurous edge.
Exude feminine chic with warm dusted hues and directional pieces inspired by the desert. Key colours include glowing apricot, earthy rust and sky haze.
Take a journey into the wilderness with graduated leopard, abstract zebra, and feathered prints. Exude tribal chic with tie-dye and dip-dye textures, reminiscent of earth and stone. Luminous lacquer finishes shine bright like the sun, with leatherette and glitter leggings seasonal must-haves.
Silhouettes are firm and supportive, performance fabrications cacoon the body offering muscle support and aiding recovery. Seamless leggings and crops are engineered for comfort, providing the ideal stretch and recovery for your body. Shapes diverse and unique, with high collar bralettes, caged straps, and sharply panelled leggings- meticulously tailored for the perfect fit.
Much more than active wear- luxury details include rose gold hardware, logo zippers, and foil branding. Inspired lingerie and dance, feminine features include satin straps, gathering, fancy lace, zigzag stitching and wrap detailing.
Colour palette is a spectrum inspired by the desert earth and sky – from rusty brown to sky haze. Dusty mauves, blushing pinks, and burnt apricot will transform your wardrobe to a desert wonderland. Optic whites are bright and fresh; while galactic black remains a workout stable.
Reach new heights with compression leggings, engineered bralettes, and contoured shapes. Seamless details include rib construction, pointelle cut-outs, and knit jacquard design. Bralette and Midi pieces are double-lined, with removable bra cups, providing the ultimate support during your workout. All active pieces carefully tailored with flat stitching - providing comfort, stretch and durable.
BEHIND THE CAMPAIGN –JOSHUA TREE
The Desert Dream Campaign was shot in the iconic Joshua Tree location – among twisted yucca trees, desert plains, and bouldered backdrops.
The sun was harsh on a 40 Degree day – providing a perfect clear Blue skyline for our dynamic activewear collection.